Testimonials & Reviews in Marketing Material

 

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Testimonials are not allowed under AHPRA's rules and regulations for registered practitioners including Acupuncturists and Chinese Herbalists; including Google reviews. ANTA recommends that other members who are not registered also do not use testimonials in any of their advertising or promotional media for the following reasons:

  • Under Consumer Law all advertising (including testimonials) must be truthful, accurate and not misleading
  • All claims made in advertising must be able to be substantiated and verified
  • Whilst patients provide testimonials/reviews with the best intentions they generally do not understand the above and could inadvertently make comments that are not correct, accurate or may be misleading
  • Patients also may make comments or claims in testimonials/reviews that may not be able to be varified or substantiated
  • Under the National Code of Conduct for Unregistered Practitioners, a practitioner cannot advertise/promote any claims to treat or alleviate symptoms or illnesses unless those claims can be substantiated or verified
  • If a practitioner uses testimonials that do not comply with the above and a complaint is made then the practitioner could be pursued by the ACCC, State Health Ombudsman/Complaints Commissioner and penalties applied

 

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